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Marketing on the Internet

From Jan Zimmerman

Marketing on the Internet

Book Informations

  • Released: 2000
  • Pages: 450
  • Language: en
  • ISBN-10:1885068360
  • ISBN-13:9781885068361

Beschreibung

With a Foreword by Jerry Yang, co-founder of Yahoo!, this title gives proven techniques for maintaining a presence in the cyber marketplace by using bulk email, effective Web site design, and secured customer payment methods. The book includes case studies of businesses that are successfully using these techniques and it analyzes the reasons for their effectiveness.
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