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Management-Konzepte für die New Economy

From Ralph Berndt

Management-Konzepte für die New Economy

Book Informations

  • Released: 2002-02-26
  • Pages: 320
  • Language: de
  • ISBN-10:3540431969
  • ISBN-13:9783540431961

Beschreibung

Im Mittelpunkt des Buches steht die New Economy. ZunAchst erfolgt eine Abgrenzung von der Old Economy, dann werden Management-Konzepte fA1/4r die New Economy in den Bereichen Management Education, Corporate Strategy, Marketing-Management, Finance, Operations Management und Management Information Systems erarbeitet. Die Autoren des Bandes sind erfahrene Fachvertreter aus Europa und den USA.
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