Essentials of Services Marketing (2012)
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Business & Economics Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors…
Jochen Wirtz
Jochen Wirtz is represented on Book-Sharing with 2 books, especially in Business & Economics. Popular entries include Essentials of Services Marketing, Winning in Service Markets.
Winning in Service Markets (2016)
Business & EconomicsWinning in Service Markets: Success through People, Technology, and Strategy is the first practition…