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BOOK-SHARINGCustomer DataPlatformsMartin KihnBusiness &

Customer Data Platforms

Use People Data to Transform the Future of Marketing Engagement

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2020 EN Business & Economics
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Book Information

  • Released:
  • Pages: 240
  • Language: en
  • ISBN-10:1119790131
  • ISBN-13:9781119790136
  • Category:Business & Economics

Description

Customer Data Platforms allow companies to capture, unify, and activate customer data for marketing. Martin Kihn explains what CDPs can and cannot do, and shows how companies can create personalized customer experiences on a privacy-compliant foundation. (With AI generated book description)

listed in Business & Economics | 6 similar books linked from this page.

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