Name: Sponsoring
Availability: InStock
Author: Manfred Bruhn
ISBN: 9783658133139

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Sponsoring

From Manfred Bruhn

Book Information

Released: 2017-11-08
Pages: 527
Language: de
ISBN-10:3658133139
ISBN-13:9783658133139
Category:Business & Economics

Description

Das Standardwerk von Manfred Bruhn bietet eine entscheidungsorientierte Darstellung der einzelnen Facetten des Sponsoring. In der 5. Auflage kommen aktuelle Entwicklungen, wie z.B. die Zunahme des Ambush Marketing im Sportsponsoring, hinzu. Neue Erkenntnisse bei der Integration von Sponsoringformen in die Marketing- und Unternehmenskommunikation wurden aufgenomment. Neben ausführlichen Fallstudien unterstreichen zahlreiche Beispiele, Schaubilder und aktuelles Zahlenmaterial den hohen Praxisbezug. (Source: Google Books API)

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