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Besucherbindung im Kulturbetrieb

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Book Information

  • Released:
  • Pages: 285
  • Language: de
  • ISBN-10:3322924785
  • ISBN-13:9783322924780
  • Kategorie:Social Science

Description

"Damit Sie gerne wiederkommen!" - dies ist das untergründige Motto, das sich durch das ganze Buch zieht. Der Kulturnutzer in der Erlebnisgesellschaft hat die große Auswahl: er kann wählen, er will wählen und er wird immer wählerischer. Kultureinrichtungen müssen auf diese Entwicklung reagieren und ihrerseits Strategien hervorbringen, um weiterhin ihren Bestand zu sichern. (Source: Google Books API)




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