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Kundennutzen durch digitale Transformation

From Elke Brucker-Kley

Book Informations

  • Released: 2018-04-17
  • Pages: 153
  • Language: de
  • ISBN-10:366255707X
  • ISBN-13:9783662557075

Beschreibung

Dieses Buch ist eine Open-Access-Publikation unter einer CC BY 4.0 Lizenz. Dieses Buch präsentiert die Ergebnisse einer qualitativen und quantitativen Studie, die das Institut für Wirtschaftsinformatik in Kooperation mit dem Institut für Marketingmanagement der ZHAW School of Management and Law 2016 durchgeführt hat. Ziel der Business-Process-Management-Studie, mit der seit 2011 regelmäßig Status quo und Best Practices im deutschsprachigen Raum erhoben werden, war es, die Rolle des Prozessmanagements als Gestaltungshebel der digitalen Transformation zu beleuchten.

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