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Gamification in Tourism

Name: Gamification in Tourism
Availability: InStock
Author: Roman Egger
ISBN: 9783734759673

From Roman Egger

Book Information

Released: 2015-09-10
Pages: 188
Language: en
ISBN-10:3734759676
ISBN-13:9783734759673
Kategorie:Business & Economics

Description

Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests. (Source: Google Books API)

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