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Management: Entrepreneurial Ma

Management: Entrepreneurial Marketing

Name: Management: Entrepreneurial Marketing
Availability: InStock
Author: Andreas Kuckertz
ISBN: 9783658089801

From Andreas Kuckertz

Book Information

Released: 2015-06-09
Pages: 120
Language: de
ISBN-10:3658089806
ISBN-13:9783658089801
Category:Business & Economics

Description

Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Marketingansätzen im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen. (Source: Google Books API)

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