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BOOK-SHARINGGoing NegativeShanto IyengarPolitical Science

Going Negative

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2010 EN Political Science
1want to read

Book Information

  • Released:
  • Pages: 256
  • Language: en
  • ISBN-10:1439118752
  • ISBN-13:9781439118757
  • Category:Political Science

Description

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations. (Description from external book data)

listed in Political Science | 6 similar books linked from this page.

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