Name: Marketing Arbeitsbuch
Availability: InStock
Author: Heribert Meffert
ISBN: 9783834938633

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Marketing Arbeitsbuch

From Heribert Meffert

Book Information

Released: 2013-04-03
Pages: 402
Language: de
ISBN-10:3834938637
ISBN-13:9783834938633
Category:Business & Economics

Description

Das Arbeitsbuch gibt Studenten die Möglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird eine ausführliche Musterlösung geliefert. Das Arbeitsbuch ist damit ein ideales Lernbuch zur Prüfungsvorbereitung: Studenten können das eigene Marketingwissen praxisorientiert vertiefen und kontrollieren. Für die 11. Auflage wurde das Buch an die Neuauflage des Marketing-Klassikers angepasst. (Source: Google Books API)

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