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Handbuch Dienstleistungsmarket

Handbuch Dienstleistungsmarketing

Name: Handbuch Dienstleistungsmarketing
Availability: InStock
Author: Manfred Bruhn
ISBN: 9783834936615

From Manfred Bruhn

Book Information

Released: 2012-04-23
Pages: 940
Language: de
ISBN-10:3834936618
ISBN-13:9783834936615
Category:Business & Economics

Description

Das Handbuch präsentiert den State of the Art der theoretischen, konzeptionellen, strategischen und operativen Aspekte des Dienstleistungsmarketing. Der Mehrwert des Handbuchs – insbesondere im Vergleich zu ähnlich strukturierten Lehrbüchern – besteht in einer sowohl tief als auch breit angelegten Aufarbeitung aller wichtigen Teilbereiche des Dienstleistungsmarketing. Ergänzt werden die Inhalte durch einen Serviceteil, der den Lesern wertvolle Hinweise auf weitere Informationsquellen rund um das Thema Dienstleistungsmarketing gibt. (Source: Google Books API)

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