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BOOK-SHARINGHandbuch WebMining imMarketingHajo HippnerComputers

Handbuch Web Mining im Marketing

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2002 DE Computers
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Book Information

  • Released:
  • Pages: 509
  • Language: de
  • ISBN-10:3528057947
  • ISBN-13:9783528057947
  • Category:Computers

Description

Das Handbuch deckt alle Facetten des Web Mining ab. Zunächst wird der Prozess des Web Mining ausführlich beschrieben, wobei insbesondere auf den Aspekt des Preprocessing der internetspezifischen Daten eingegangen wird. Besonderer Wert wird auf die zahlreichen Einsatzpotenziale des Web Mining gelegt, wobei grundsätzliche Überlegungen mit den Ergebnissen bereits realisierter Projekte ergänzt werden. (Description from external book data)

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