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BOOK-SHARINGDie Kunst desReklamierensPaul EisewichtSocial Science

Die Kunst des Reklamierens

Beitrag zum Verständnis von Konsum als Handlungsproblem

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2015 DE Social Science
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Book Information

  • Released:
  • Pages: 319
  • Language: de
  • ISBN-10:3658090111
  • ISBN-13:9783658090111
  • Category:Social Science

Description

Paul Eisewicht untersucht, was passiert, wenn Kauferwartungen enttäuscht werden und sich Konsumenten an Anbieter wenden, um zu reklamieren. Dabei schlägt er eine konsumsoziologische … (Description from external book data) Full description at the source

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