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Internationales Marketing-Mana

Internationales Marketing-Management

Name: Internationales Marketing-Management
Availability: InStock
Author: Ralph Berndt
ISBN: 9783642126918

From Ralph Berndt

Book Information

Released: 2010-09-08
Pages: 578
Language: de
ISBN-10:364212691X
ISBN-13:9783642126918
Category:Business & Economics

Description

Der Band bietet einen umfassenden Überblick zum internationalen Marketing-Management: strategisches Marketing, Marketing-Instrumente, Marketing-Controlling, Marketing-Organisation sowie Human Resource Management in international tätigen Unternehmen. Auch die internationale Marktforschung wird berücksichtigt. Empirische Daten sowie zahlreiche Praxisbeispiele untermauern die theoretischen Aussagen. Die 4. Auflage wurde erheblich erweitert, u. a. durch zusätzliche Praxisbeispiele und eine ausführlichere Darstellung des Marketing-Instrumentariums. (Source: Google Books API)

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