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Internationale Marketing-Polit

Internationale Marketing-Politik

Name: Internationale Marketing-Politik
Availability: InStock
Author: Ralph Berndt
ISBN: 9783540633228

From Ralph Berndt

Book Information

Released: 1997-10-10
Pages: 444
Language: de
ISBN-10:3540633227
ISBN-13:9783540633228
Category:Business & Economics

Description

Dieses Buch bietet sowohl Studierenden als auch Praktikern eine fundierte und ausführliche Darstellung internationaler Marketing-Politik. Für die internationalen Basisstrategien "Standardisierung" und "Differenzierung" werden die Einsatzmöglichkeiten aller Marketing-Instrumente im Detail erörtert. Verhaltenswissenschaftliche, informationswirtschaftliche und methodische Grundlagen wurden angemessen eingearbeitet. Bei der Entwicklung internationaler Marketing-Ansätze wurden die aktuellen Rahmenbedingungen der Wirtschaft konsequent beachtet. (Source: Google Books API)

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