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Live Communication-Atmosphäre

Live Communication-Atmosphäre als Profilierungsfaktor

Name: Live Communication-Atmosphäre als Profilierungsfaktor
Availability: InStock
Author: Martin Wiedmann
ISBN: 9783658145941

From Martin Wiedmann

Book Information

Released: 2016-06-14
Pages: 273
Language: de
ISBN-10:3658145943
ISBN-13:9783658145941
Category:Business & Economics

Description

Mit einem multimethodischen Design, bestehend aus Eye Tracking, Denke-Laut-Protokollen und einer Befragung, untersucht Martin Wiedmann die Wahrnehmung und Informationsverarbeitung von Atmosphäre auf einer Publikumsmesse. Weiter werden die Effekte der Atmosphäre auf die Absicht der Besucher zum Wiederbesuch und Weiterempfehlung ermittelt. Die Ergebnisse fließen in einen praxisorientierten Ansatz zum Management der Atmosphäre auf Live Communication-Veranstaltungen ein, um sich gegenüber Wettbewerbern zu profilieren. (Source: Google Books API)

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