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BOOK-SHARINGMultisensualeGestaltung derLadenatmosphärezurProfilierungJenny MüllerBusiness &

Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands

Ein theoriegeleitetes, experimentelles Design zum Shopperverhalten

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2012 DE Business & Economics
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Book Information

  • Released:
  • Pages: 368
  • Language: de
  • ISBN-10:3834936464
  • ISBN-13:9783834936462
  • Category:Business & Economics

Description

‹Im Fokus der Arbeit steht die zunehmende Verdrängung des stationären Einzelhandels durch das Internet und die Frage, wie sich physische Geschäfte hiergegen zur Wehr setzen können. Ein Ansatzpunkt … (Description from external book data) Full description at the source

listed in Business & Economics | 6 similar books linked from this page.

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