Name: Sozial und ökonomisch handeln
Availability: InStock
Author: Bettina Stoll
ISBN: 9783593389042

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Sozial und ökonomisch handeln

From Bettina Stoll

Book Information

Released: 2009-05-11
Pages: 350
Language: de
ISBN-10:3593389045
ISBN-13:9783593389042
Category:Social Science

Description

Corporate Social Responsibility (CSR) ist entgegen weit verbreiteter Parolen kein reiner Kostenfaktor. Vielmehr bietet dieses Konzept, das ökonomische und soziale Prinzipien vereint, zweifachen Gewinn: für die Gesellschaft und für das Unternehmen. Dies gilt auch und besonders für kleine und mittlere Unternehmen. Bettina Stoll stellt speziell für diese Firmen Handlungsbeispiele, -strategien und -prinzipien für eine wirksame CSR vor. (Source: Google Books API)

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