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Neue Medien - neue Formate

From Hans-Jürgen Bucher

Neue Medien - neue Formate

Book Informations

  • Released: 2010-11-08
  • Pages: 410
  • Language: de
  • ISBN-10:3593392097
  • ISBN-13:9783593392097


Der gegenwärtige Medienwandel vollzieht sich nicht nur innerhalb einzelner Gattungen wie Fernsehen, Presse oder Rundfunk, sondern crossmedial. Dabei begünstigt die Digitalisierung eine Integration von Text, Bild, Video usw., wodurch neue multimodale Medien- und Kommunikationsformen innerhalb und außerhalb der klassischen Massenmedien entstehen. Der Band analysiert solche Formate (wie Google- Earth, Live-Ticker oder Fernsehformate im Handy-TV), entwickelt Theorien zur Multimodalität und zeigt, anhand welcher Methoden diese untersucht werden kann.




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