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Marketing Beyond the Textbook

Marketing Beyond the Textbook

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Book Information

  • Released:
  • Pages: 286
  • Language: en
  • ISBN-10:9144105258
  • ISBN-13:9789144105253
  • Category:Business & Economics

Description

Fierce competition resulting from digitization, social media and increasingly powerful customer demands require marketing strategies that go beyond introductory marketing textbooks. These twelve essays expand the depth and scope of the reader's marketing knowledge. (Source: Google Books API)

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