Description
Contents: BRIEF CONTENTS Guided tour Preface About the author Publisher's acknowledgements Chapter 1 Marketing: creating and capturing customer value Chapter 2 Company and marketing strategy Chapter 3 Analysing the marketing environment Chapter 4 Managing marketing information to gain customer insights Chapter 5 Consumer markets and consumer buyer behaviour Chapter 6 Business markets and business buyer behaviour Chapter 7 Customer-driven marketing strategy: creating value for target customers Chapter 8 Branding: developing strong brands Chapter 9 Products and services Chapter 10 Pricing strategies Chapter 11 Marketing channels Chapter 12 Market communication Chapter 13 Creating competitive advantage Chapter 14 Marketing in a global marketplace striving for sustainability Subject index Company index. (Description from external book data)
listed in Marketing | 2 similar books linked from this page.
Offers
Currently unavailable
There are no swap offers for this book right now.
Only Offers/Searches from registered users with name will be displayed. Set up a name here to see your offers.
Rate/Setting
Please log in to rate or offer books. Log in
Offer this book
Log in to add your own offer, choose the format and describe delivery options.
More to discover
Find more books by this author, in this category or in the same language.