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Crowdsourcing

From Oliver Gassmann

Book Informations

  • Released: 2010
  • Pages: 207
  • Language: en
  • ISBN-10:3446423346
  • ISBN-13:9783446423343

Beschreibung

Mit Crowdsourcing können Kunden, externe Experten, aber auch unbeteiligte Amateure mit Hilfe des Internets aktiv in den Innovationsprozess eines Unternehmens einbezogen werden. In diesem Praxisbuch zeigen führende Autoren aus Wissenschaft und Unternehmenspraxis konkrete Wege auf, wie Crowdsourcing gewinnbringend genutzt und erfolgreich umgesetzt werden kann.

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