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Crowdsourcing

Name: Crowdsourcing
Availability: OutOfStock
Author: Oliver Gassmann
ISBN: 9783446423343

From Oliver Gassmann

2010 EN

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Book Information

Released: 2010
Pages: 207
Language: en
ISBN-10:3446423346
ISBN-13:9783446423343

Description

Mit Crowdsourcing können Kunden, externe Experten, aber auch unbeteiligte Amateure mit Hilfe des Internets aktiv in den Innovationsprozess eines Unternehmens einbezogen werden. In diesem Praxisbuch zeigen führende Autoren aus Wissenschaft und Unternehmenspraxis konkrete Wege auf, wie Crowdsourcing gewinnbringend genutzt und erfolgreich umgesetzt werden kann. (Description from external book data)

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