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BOOK-SHARINGImpulse fürdieMarkenforschungundMarkenführungCarsten BaumgarthBusiness &

Impulse für die Markenforschung und Markenführung

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2009 DE Business & Economics
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Book Information

  • Released:
  • Pages: 254
  • Language: de
  • ISBN-10:3834999385
  • ISBN-13:9783834999382
  • Category:Business & Economics

Description

Der Band umfasst die besten Beiträge des II. Markentages in überarbeiteter und erweiterter Form. Die Beiträge aus den Gebieten žMarkenwirkungen: Konsumenten und ihre Marken , žMarkenführung: Effektives und effizientes Management von Marken und žMarkenkontexte: Markenpolitik jenseits von Konsumgütern setzen neue Impulse für die Markenforschung und die Markenführung. (Description from external book data)

listed in Business & Economics | 6 similar books linked from this page.

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