Description
Im Mittelpunkt des Buches steht die New Economy. ZunAchst erfolgt eine Abgrenzung von der Old Economy, dann werden Management-Konzepte fA1/4r die New Economy in den Bereichen Management Education, Corporate Strategy, Marketing-Management, Finance, Operations Management und Management Information Systems erarbeitet. Die Autoren des Bandes sind erfahrene Fachvertreter aus Europa und den USA. (Description from external book data)
listed in Business & Economics | 6 similar books linked from this page.
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