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Nachhaltigkeit und Consumer Co

Nachhaltigkeit und Consumer Confusion am Point of Sale

Name: Nachhaltigkeit und Consumer Confusion am Point of Sale
Availability: InStock
Author: Anja Buerke
ISBN: 9783658152017

From Anja Buerke

Book Information

Released: 2016-08-08
Pages: 237
Language: de
ISBN-10:365815201X
ISBN-13:9783658152017
Category:Business & Economics

Description

Anja Buerke untersucht, wie der Kauf nachhaltiger Produkte im Lebensmitteleinzelhandel gefördert werden kann, da trotz steigender Umsätze nachhaltiger Produkte Bio- und Fair Trade-Lebensmittel noch immer eine Marktnische darstellen. Sie betrachtet Determinanten und Wirkungen von Consumer Confusion am Point of Sale beim Kauf nachhaltiger Produkte und zeigt auf, inwieweit die Produkte selbst sowie die Gestaltung der Verkaufsstätte zur Consumer Confusion führen können. Darauf aufbauend werden konkrete Ansatzpunkte abgeleitet, wie Hersteller und Händler die Consumer Confusion reduzieren können. (Source: Google Books API)

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