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Akzeptanz ökologischer Produkt

Akzeptanz ökologischer Produktalternativen

Name: Akzeptanz ökologischer Produktalternativen
Availability: InStock
Author: Katja Rudolph
ISBN: 9783658260972

From Katja Rudolph

Book Information

Released: 2019-04-11
Pages: 313
Language: de
ISBN-10:3658260971
ISBN-13:9783658260972
Category:Business & Economics

Description

Umweltschutz stellt für Konsumenten ein Thema von hoher Relevanz dar, spiegelt sich allerdings nicht gleichermaßen im Kaufverhalten wider. Katja Rudolph untersucht, wie die Akzeptanz von ökologischen Produktalternativen gesteigert werden kann. Sie betrachtet, wie Schemainkongruenz in der Produktpräsentation die Akzeptanz von ökologischen Produktalternativen beeinflusst und durch welche Faktoren dieser Effekt moderiert wird. Auf Grundlage der Ergebnisse werden konkrete Handlungsimplikationen für die Vermarktung ökologischer Produktalternativen abgeleitet. (Source: Google Books API)

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