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Public Diplomacy

From Martin Löffelholz

Book Informations

  • Released: 2016-03-09
  • Pages: 450
  • Language: de
  • ISBN-10:3531183230
  • ISBN-13:9783531183237

Beschreibung

Public Diplomacy bezeichnet alle Kommunikationsaktivitäten individueller und korporativer Akteure, die politische, wirtschaftliche, kulturelle oder wissenschaftliche Beziehungen zu anderen Ländern gestalten und die Wahrnehmung des eigenen Landes im Ausland beeinflussen. Der Band bietet die erste umfassende deutschsprachige Einführung in verständlicher Sprache in das Themenfeld und ist sowohl für Lehrzwecke als auch für Praktiker, z.B. Vertreter kultureller, wirtschaftlicher und Bildungsorganisationen, geeignet.

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