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Integrierte Unternehmenskommun

Integrierte Unternehmenskommunikation

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Book Information

  • Released:
  • Pages: 298
  • Language: de
  • ISBN-10:3834982199
  • ISBN-13:9783834982193
  • Category:Business & Economics

Description

Um Unternehmen eine effiziente Umsetzung der idealtypischen Funktionalitäten bei der Integrierten Unternehmenskommunikation zu erlauben, konzipiert der Autor ein schrittweises Vorgehen auf Basis eines Stufenmodells, das die Anforderungen der einzelnen Abschnitte einem Entwicklungspfad hin zu einer Integrierten Unternehmenskommunikation zuordnet. (Source: Google Books API)

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