Name: Unternehmenskommunikation
Availability: InStock
Author: Miriam Meckel
ISBN: 9783834909732

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Unternehmenskommunikation

From Miriam Meckel

Book Information

Released: 2008-08-28
Pages: 556
Language: de
ISBN-10:3834909734
ISBN-13:9783834909732
Category:Business & Economics

Description

Auf der Basis interdisziplinärer Erkenntnisse wird ein einheitlicher Begriffsrahmen und ein Steuerungsmodell für das Kommunikationsmanagement entwickelt. Daran anschließend stellen führende Autoren des Gebietes wichtige Teilbereiche und Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine Zusammenführung wichtiger Positionen zum Thema Kommunikationsmanagement, die die Marketingsicht, die kommunikationswissenschaftliche PR-Sicht sowie neue Ansätze eines Stakeholder Managements einschließt. Die 2. Auflage wurde um einen neuen Beitrag zu Online-Kommunikation erweitert. (Source: Google Books API)

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