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Kommunikationsmanagement im Wa

Kommunikationsmanagement im Wandel

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Book Information

  • Released:
  • Pages: 490
  • Language: de
  • ISBN-10:3834997722
  • ISBN-13:9783834997722
  • Category:Business & Economics

Description

Repräsentative Forschungsarbeiten des =mcminstitute aus Anlass des 10jährigen Bestehens des Instituts für Medien- und Kommunikationsmanagement der Universität St. Gallen. Ehemalige und derzeitige Professoren und Projektleiter nehmen Stellung zu den Schwerpunkten: das digitale Medium, Medienwirtschaft, Kommunikationsmanagement sowie Medien für die Kommunikation. (Source: Google Books API)

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