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Fundamentals of Marketing Rese

Fundamentals of Marketing Research

Name: Fundamentals of Marketing Research
Availability: InStock
Author: Scott M. Smith
ISBN: 9780761988526

From Scott M. Smith

Book Information

Released: 2005
Pages: 881
Language: en
ISBN-10:0761988521
ISBN-13:9780761988526
Category:Business & Economics

Description

Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals. (Source: Google Books API)

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