Name: Klassiker der Strategie
Availability: InStock
Author: Albert A. Stahel
ISBN: 9783728129208

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Klassiker der Strategie

From Albert A. Stahel

Book Information

Released: 2004
Pages: 236
Language: de
ISBN-10:3728129208
ISBN-13:9783728129208
Category:Militär - Strategie - Geschichte

Description

Wie wirken Marketing-Maßnahmen auf den Konsumenten? Die Antworten auf diese neu gestellte Frage liefern verhaltenswissenschaftliche Erklärungen, die untermauern, weshalb bestimmte Marketing-Strategien zum gewünschten Erfolg führen. Aktuelle, praxisrelevante Untersuchungen u. a. zu Konsumenten-Gewohnheiten, interkulturellem Marketing und Kundennutzen, Produkt-, Preis- und Markenpolitik zeigen, worauf Marketing-Entscheidungen künftig fußen sollten. (Source: Google Books API)

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