Name: Digital Business Leadership
Availability: InStock
Author: Ralf T. Kreutzer
ISBN: 9783658119140

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Digital Business Leadership

From Ralf T. Kreutzer

Book Information

Released: 2016-09-14
Pages: 310
Language: de
ISBN-10:3658119144
ISBN-13:9783658119140
Category:Business & Economics

Description

Dieses Buch beschreibt die Grundlagen der Digitalisierung und die damit einhergehenden betriebswirtschaftlichen Chancen und Risiken. Fach- und Führungskräfte erhalten praktikable Handlungsempfehlungen, um die Herausforderungen der digitalen Transformation zu bewältigen und langfristig erfolgreich als Digital Leader handeln zu können. Dazu werden acht wesentliche Handlungsfelder zum Aufbau einer Digital Business Leadership systematisch erarbeitet. Anhand nachvollziehbarer Unternehmensbeispiele von Digital Business Leadern werden die relevanten Vorgehensmodelle, Managementprinzipien und Methoden erörtert. Deren Überführung in den Unternehmensalltag wird durch ein Kapitel zum Change-Management unterstützt. (Source: Google Books API)

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