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Guerilla Marketing des 21. Jah

Guerilla Marketing des 21. Jahrhunderts

Name: Guerilla Marketing des 21. Jahrhunderts
Availability: OutOfStock
Author: Jay Conrad Levinson
ISBN: 9783593411699

From Jay Conrad Levinson

Currently no offers 2011 DE Business & Economics

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Book Information

Released: 2011-08-08
Pages: 439
Language: de
ISBN-10:3593411695
ISBN-13:9783593411699
Category:Business & Economics

Description

Kleiner Einsatz, große Wirkung Einfallsreiche Werbeaktionen, die möglichst wenig Geld kosten - das ist der Grundgedanke des Guerilla Marketings. Der Marketing-Experte Jay C. Levinson präsentiert in diesem Standardwerk sein revolutionäres Konzept: kreative Ideen und Aktionen, die mit kleinem Mitteleinsatz große Wirkungen erzeugen. Dabei zieht er alle Register und beweist anhand vieler praktischer Beispiele, wie einfach es ist, Chancen für sich zu nutzen und das Marketing schneller, schlanker, flexibler und effektiver zu machen. (Source: Google Books API)

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