Influence... in 30 Minutes

Description

What is the psychology that drives people to say yes? Influence ¦in 30 Minutes is the essential guide to quickly understanding the psychology of influence as outlined in Robert B. Cialdini s best-selling book, Influence: The Psychology of Persuasion. Learn the key ideas behind Influence in a fraction of the time: ¢ Discover the six universal principles to becoming a skilled persuader. ¢ Understand why people say yes, and learn how to counteract these persuasive tactics when they are used in an exploitive manner. ¢ Illustrative case studies reveal Cialdini's groundbreaking research in the psychology of influence. In Influence, Robert B. Cialdini, PhD, best-selling author and expert in the field of influence and persuasion, has compiled over thirty-five years of evidence-based research to offer fundamental insights into the psychology of compliance. Through experimental studies and an immersion in the world of compliance professionals ”politicians, fund-raisers, recruiters, advertisers, marketing professionals, and others ”Cialdini presents a framework for understanding the world of persuasion. Widely praised for its actionable insights, Influence: The Psychology of Persuasion offers practical knowledge for anyone seeking to ignite personal change and drive success. A 30 Minute Expert Summary of Influence Designed for those whose desire to learn exceeds the time they have available, Influence ¦in 30 Minutes enables readers to rapidly understand the indispensible ideas behind critically acclaimed books. (Source: Google Books API)